Week 10 – The generosity of new media: science technology and innovation

We as individuals on the web right now have access to the kind of visual information that would have been amazing for scientists not so long ago.

Science – a very different set of practices; innovation and technologies – these areas are all colliding. We talk about transversals and frames, these areas are colliding with each other quite dramatically and there’s really a need in the world like communications and media particularly to develop a better relationship with science and vice versa.

Shifts in social organization are one of the things that transform science, technology and innovation. And they are also one of the main things that we have to embrace and work with as we work into the future and as concepts of the future is change.

“Science can be used to fix frames etc, but in that it constantly challenges what we think we know, it becomes transversal”.

Starting with transversality to pan things out, its’ enemy- framing, the key to social organization is largely thinking about transversality: thinking of spam, unread blogs etc (Murphie 2011).

Glen Fuller makes two key points that are very valuable regarding transversality. Transversals go across everything – hierarchy etc. But that’s not all they do. They don’t just move across this but move down the hierarchy. They connect things in all kinds of directions in all different ways. Secondly, transversality is a kind of field effect. It spreads across, a whole relation of different dimensions.

Second point Glen mentions is that transversality has 2 different sides. The “concept” or an “idea” or a set of practical or strategic things that you do. Transversality also goes across potentials, across what quite hasn’t happened yet as much as what has happened yet.

The development of new media technologies allows us to interact with science and innovations that assist the way in which we interact and also support data management, development of infrastructure and resources for curation of data (Pisani 2011).

New accessibility such as google satellite maps or climate change graphs – change us as a society and the ways in which they affect the way we organize ourselves as it works as a transversal of what we know.


Pisani, Elizabeth (2011) ‘Medical science will benefit from the research of crowds’, The Guardian, January 11, <http://www.guardian.co.uk/commentisfree/2011/jan/11/medical-research-data-sharing>

Wilbanks, John (2011) ‘On Science Publishing’, Seed, <http://seedmagazine.com/content/article/on_science_publishing>

Seed (20110 ‘On Science Transfer’, Seed <http://seedmagazine.com/content/print/on_science_transfer>

Kelly, Kevin (2010 ‘Evolving the Scientific Method: Technology is changing the way we conduct science’, The Scientist <http://www.the-scientist.com/article/display/57831/>

Fish, Greg (2009) ‘why your dna is nothing like a database’, Weird Things <http://worldofweirdthings.com/2009/10/21/why-your-dna-is-nothing-like-a-database/>

Sample, Ian (2010) ‘Craig Venter Creates Synthetic Life Form’, The Guardian May 2, <http://www.guardian.co.uk/science/2010/may/20/craig-venter-synthetic-life-form>


About z3253808unsw

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s