ARTS3091 – WEEK 7, FRAMING VERSUS “TRANSVERSALITY” – music, journalism and other ecologies of practice

This week’s topic is about framing and transversality – what they are, how they work, and how they can work together in media issues and events.

Framing is basically what we know.
And how we know – our knowledge, and how that may come together.
Murphie(2011) describes frames as “the combination of beliefs, values, attitudes, mental models and so on which we use to perceive a situation”.
Transversality, in mathematical terms is the idea of an intersecting line.
Therefore how framing and transversality work together in the media is the breaking down of frames or “frameworks”, making media issues and events “more alive, complex, unpredictable than framing.”
“In a sense, events are more than a “state of affairs” in that they are dynamic, not static things we can easily describe, measure etc”.
In the lecture, Andrew gave us an example of the zoo. “If framing is the attempt to build a zoo, transversality is when the Animals are set free”.
Understanding this, we can use this idea of framing versus transversality with music, education and journalism.
With these three being “framed” by government and social organizations, we see media change as well as social and cultural changes within them.
We can now see, using this model that media piracy – such as ‘limewire’ and ‘Napster’, breakdown the “framework” of what the organization or government have set for society.
So is the music industry takes on the role of the “zoo”, then transversality is when music is “set free”.
However, this brings up many social issues and problems of crime.
We can see organizations such as Apple, tries to establish a framework for users by developing the itunes store. What they have hoped for was a easier way for users to download music – legally.
I guess Apple have maybe succeeded a little bit as I sometimes do purchase music off the itunes store because I simply cannot be bothered to search for music online for free. But I guess it wouldn’t work for people that download in masses – making it too expensive, just for a download.
This brings us to the perspective of transversality and how it brings media change and social/cultural changes in the sense that no longer do we have to pay for music, news or education. With such changes in the media, it’s so much easier for individuals to get what they want, for free.
This raises the issue of the idea of traditional forms of media practices that are vanishing.
Music and newspaper industries are at great loss because of the broken framework at this point of time, but doesn’t it open up bigger opportunities for individuals in society?

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ARTS3091
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